Jonathan Gantt

Jonathan Gantt, Clemson's associate AD for creative solutions, joins the podcast to reflect on what the last year has been like for Clemson's social-media presence as well as for the athletics department as a whole.

"There was a time over the summer when it looked like football wasn't going to happen, and we were looking at each other and saying: 'Are we going to have jobs next week?'" Gantt said.

Gantt was a major part of Clemson's burgeoning, pioneering social-media presence in 2014 and beyond as the Tigers' exquisite, unique branding dovetailed with their rise to sustained prominence on the football field.

Gantt gives insight into how much trends have changed in digital branding, and how Clemson has pivoted in reaction to those changes.

When you have set the standard for social-media presentation, how do you remain cutting-edge and innovative when everyone else is mimicking your innovations so much that they are commonplace?

Also: What is the era of Name, Image and Likeness going to look like with athletes -- not just the ones from the high-profile sports, but also ones from non-revenue sports -- allowed to monetize their brands?

Gantt is playing a key role in Clemson's preparations for NIL, and he says the athletics department is well positioned to be at the forefront of whatever the landscape looks like.